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Are you using Instagram to market your business correctly? Or are you leaving money on the table? Find out what your business should be doing on Instagram in my latest post #instagram #socialmedia #marketing #smallbiz #entrepreneur

How To Improve Your Marketing Efforts On Instagram

With all the social media platforms out there today, it can be so confusing on which ones to try and what would be best for your business.

I know as a web designer in a visual space, when I got started it was all about Pinterest! So I created vertical pins, catchy descriptions, and invested in Tailwind.

But now Instagram has grown in popularity and it also works for creative businesses.

I’m getting ready to dive into Instagram soon, so I thought I’d share some tips that might help you also make the leap into Instagram or help you out if you’re there already!
Learn how to improve your marketing efforts on #Instagram. Click To Tweet

Why You Should Be on Instagram

There is little denying that Instagram’s popularity and importance in terms of branding is growing at a rapid pace.

No matter what type of business you run, whether it is online-based or you have your own store, you need to use Instagram to reach more customers and develop a loyal following.

instagram popularity ali rand
This is not a statement made lightly – the facts already back it up.

Did you know that when compared with Facebook, Instagram has a much greater engagement rate per follower at 70%? Not only this, but over the past four years, the organic marketing reach of Instagram is up a phenomenal 115%.

Facebook, on the other hand, is down by 63%.

With that in mind, mastering the art of Instagram marketing is definitely worth your while, and here are some tips that help you to do so.

Consistency is key

Users are much more likely to act if the brand is one that they can easily recognize.

To achieve this, there are some key rules you need to follow.

First, make sure you do not overcrowd your captions and images with text.

Second, try to stick to the same filters.

Third, choose a color palette or scheme, and stick to this whenever you can.

Finally, and most importantly, make sure that all of your visuals are consistent in terms of quality and style. If you do this, you will create a brand that customers can easily recognize.
Brand recognition helps with consistent visuals. #smallbiz Click To Tweet
One company that has completely mastered this is Nike. Take a look at their Instagram page for some inspiration.


Use a link in the bio

A lot of people underestimate the importance of the bio section of their company’s Instagram account.

You have a short space to give followers a glimpse of what your business is all about, so make sure you use it wisely.

This is also a great area for you to include a link to your website. It is the one space on Instagram whereby links are clickable.

You have probably already noticed that links contained within posts aren’t clickable, so don’t miss out on the opportunity to display a URL in your bio section so that you can direct people to your website.

Go beyond Instagram filter

Instagram filters are great. They present you with the ability to add different effects to your photos, as well as flipping and rotating them.

However, if you really want to captivate your followers with your photographs, you should consider taking local Photoshop training classes.

photoshop photos for instagram ali rand
Knowing how to edit your photos like a pro will make a massive difference when using such an image-led social media platform to try and attract new customers.

Be inspirational and/or entertaining

You should never just post for the sake of posting.

Every Instagram post needs to have a purpose and it should be something that is going to make a big impact, i.e. to entertain and/or to inspire.

instagram branding marketing ali rand
These are the sort of posts that people are going to enjoy seeing, and it won’t feel like you are simply trying to post an endless stream of sales pitches and promotional content.

Report and promote others

This “partnering up” approach is something that works well in all aspects of online marketing, not just Instagram.

However, when dealing with the social media network specifically, by reaching out to a company with the same target audience as you, you can both promote one and other, making it a fruitful partnership for all involved.

Use hashtags

Last but not least, you need to make sure that you are using hashtags to good effect if you want to make the right moves on Instagram.

instagram hashtags ali rand
They aren’t just for Twitter you know!

How many hashtags should you add to your post?

Start with between five and ten, and see how that goes. You are allowed to post up to 30, but that amount would simply be overkill.

To check hashtags are relevant, you just need to use the search tool feature on Instagram.


As you can see, there are many different ways you can take your website to the next level using Instagram.

This is undeniably one of the most powerful social media platforms available today.

Nevertheless, you need to know how to use it effectively if you are going to see the results you hope for!

Have any other Instagram tips to share? Let me know in the comments below!

About the Author
I create beautiful and conversion-focused WordPress websites for service-based entrepreneurs and businesses. Because websites should sell for you, not just look pretty. And if you're interested in learning how to maintain your website (so you can fix those pesky issues!), then click here.

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