By now, you should be very aware of all the benefits that your company website can bring your business.
The main one has to be that it increases your company’s visibility and makes it ever so easy for new clients and customers to find you online.
There are many reasons for this, but the main one is all down to SEO.
Once your website is SEO optimized, it will start to climb up the ranks on Google search results. Eventually, you might be in the much-coveted top spots in the lists, which are what most Google users will click on.
It’s true that your site will help you to attract a lot more clients and customers to your company.
But were you also aware that it can even help to bring potential new hires to your website?
Find out how to attract talented new hires with a great Careers webpage. Click To TweetAnd once you start attracting a higher standard of job applicants to your website, you will find that it is much easier to build a team of high caliber workers in your office.
So, just what do you need to do to get more job hunters looking at your website? Here are some key ideas.
It Should Show Who You Are
First and foremost, your website needs to show exactly what your company is about.
Any job applicants will want to know as much about a company as possible just from looking at the website.
So, at the very least, you need to include some basic facts about your organization. These basics include things like who the founders are, the office location, and the industry you are based in and the work you carry out on a day to day basis.
This will give the potential applicant an idea of the tasks and responsibilities that he or she will have if they do get a job at your company.
They can then decide whether they really do want to apply for one of your open positions.
It Needs To Advertise Open Positions
But how do any job applicants looking at your website know that you have some open positions?
You need to advertise them on your website, that’s how!
Even if you are using services such as online jobs boards and HR recruitment specialists, Portfolio Group to advertise your jobs, they still need to be clearly visible on your own website.
That’s because people who are especially interested in working for your company will probably just head straight to your website to see if you have any jobs available.
Not only that, though, but these adverts on your site might persuade people who are just browsing your site to apply for a job with your company!
Our new website will be launching on Monday and we couldn’t be more excited! 😀 Please help us to spread the word 📣by liking 👍and sharing and telling your friends and family about our wonderful 😍charity.#ltfuc #childrenscharity #newwebsite pic.twitter.com/fqI5sUQzyF
— London Taxi Drivers (@ltfuc1928) April 21, 2018
It Should Include Your Values
Don’t forget that your website also needs to list your company values somewhere clearly.
These are a good thing to have on in general as they give internet users, clients, and customers the chance to see exactly what it is that you and your business stand for and the values that you hold dear to you.
These days, lots of job applicants want to make sure that they end up working for a company that they can be proud to be a part of.
That’s not all, though, as they want to make sure that their new company also holds similar values to them.
Potential employees want to work with companies that share their values. Click To TweetFor instance, many job applicants who lead very environmentally friendly lifestyles try and find jobs at companies that are equally as eco-friendly as they are with a similar green outlook.
You don’t need to write too much about your values in any great depth on the site.
Just a quick bullet point roundup should be enough. You can then discuss them in greater detail with your job applicants in the interview round of recruitment.
There Should Be Some Employee Perspectives
Lots of job applicants prefer to get a feel for what it is like to work for a company before they submit their application.
That ensures that they have an idea as to whether or not they would be a good fit or not.
The best way to help your job applicants learn a little bit of what life is like in your office, is to add some fresh employee perspectives onto your site.
You could ask some of your current employees to write a short paragraph or two about what they love about working for your company. You might want to go into some greater depth and ask a couple of your employees from different teams and departments about what a day in their life at work is like.
That gives any job hunters who are browsing your website the chance to see what their typical day may be like once they start a new job with your company.
You should give job hunters as much insight into your business as possible so that they can figure out if they are a good fit for your firm.
It Needs To Be Easy For Them To Apply
If there are some job adverts on your company site, it needs to make it very clear how people should apply.
For instance, there needs to be a clear email address who they need to send their resume and cover letter to.
Alternatively, you could add some online application pages to your site that gives each applicant the chance to fill in online forms and submit them straight to your company.
If the website makes the application process too long and complicated, though, you will find that it puts off some applicants.
The Website Needs To Be Mobile Responsive
These days, the majority of web users are using the internet on their mobile phones or tablet devices rather than a desktop computer or laptop.
As a result, your website now needs to be mobile responsive so that those on smaller screens have an easy time browsing it and can clearly see everything.
If your website has all of the above on it, you will find that it is highly attractive to any future job hunters who check it out!
Do you plan on having a careers page on your website? Let me know in the comments below!
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