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How to Write Calls to Action to make website visitors click your links

How to Write Compelling Calls to Action

— Guest Post —

As a small business owner, I’m sure you know that it’s not enough to get your website to rank high on Google.

That’s certainly a start.
The only way you’re going to make a sale is by people actually taking action on your website. Click To Tweet
In most cases, that conversion path starts with the click of a button. But getting someone to take action is not as simple as you may think. Even the world’s most compelling offer can be ignored if you can’t get your visitor to move their cursor over a button and click it!

In today’s podcast episode, I describe several ways you can create a compelling “call to action” button. These ways include: Stating the benefits, Creating a sense of urgency, Keeping buttons above the fold, and more.


You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)


Further reading and resources relevant to this episode:

Understanding Google Analytics

Why Case Studies are Useful for Your Website


So now you have the tools you need to write call to actions buttons that convert!

Not so hard anymore, right?

And if you haven’t already, you can download the Call to Action Checklist, which has everything nicely summed up to help you.

And if you’ve found this post helpful, please share it with your friends so they can also get their best theme!

About the Author
Gloria Rand specializes in developing innovative programs that help you maximize the power of the Internet, and quickly increase your online visibility, profits and success.

Sign up for her weekly Marketing Buzz newsletter and she'll send you a free copy of her eBook, “7 Essential Web Content Elements that Really Ignite Results.”

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