As a business owner, you understand the importance of branding.
It is the way you establish what your business stands for against that of the competition.
It is the way you communicate your message to the consumer through images and words.
But going beyond fancy logo designs and catchy slogans, branding is also about building an awareness of your business in the customer’s mind.
Whenever they see or hear your business name, what do they think of you?
In business, you should market your brand everywhere, ensuring you push yourself out into the public consciousness.
From staff uniforms to business cards, you can promote brand awareness in very simple ways.
But your greatest branding tool is your website.
This will often be the customer’s first impression of your business, so you want to get your branding right the first time.
Your website is often your customer's first impression, so great branding is important. Share on X
Identify your brand’s message.
What are you trying to convey to your customers? What impression are you trying to leave with them?
When it comes to designing your website, you need to think of your target demographic, be they professional or casual, and then look for ways to convey your message accordingly.
Remember the importance of color.
The use of color isn’t only about aesthetics.
It’s about evoking feelings in your customer on a subconscious level.
For example, if you are trying to convey a fun image for your business, you might want to use a bright color palette for your logo, fonts and backgrounds.
If you are trying to convey a serious image, your color choices should be more conservative, perhaps with blacks and greys.
Think about your target demographic, and tailor your color themes accordingly.
Think about consistency.
To create a memorable brand, you need to be consistent.
If your website design isn’t carried across other mediums, you won’t create brand awareness.
If your website design isn’t carried across other mediums, you won’t create brand awareness. Share on XThis applies to the fonts you use, the slogans you have created, and the colors you have chosen.
From your sheet labels to your business flyers, stick to the same design choices.
Ensure this consistency runs across your website so as not to confuse your customers, projecting a uniform image across each page.
Focus on language.
When speaking to your customers face to face, you can convey your message through your tone of voice.
The same principle applies to your website.
The language you use will reinforce the message you are trying to put over to the customer.
If the image you are conveying is fun and friendly, then the wording across your site should be humorous and informal.
If you are conveying a serious image, then you should opt for a more formal tone. Carry the same tone across every aspect of your site, from your ‘about us’ page to your blog.
Be unique.
For your brand to be truly memorable, it needs to be unique.
Considering your website, the design choices you use need to be distinctive to differentiate you from your competition.
You need to do your research, looking at other websites that offer something similar to yours, and then opting to design your site in a way that stands out from your competitors.
Not only will this help your customers differentiate between your business and others, but it will also save you from legal ramifications should you have mistakenly come too close to somebody else’s branding design.
Conclusion
Branding is an essential part of your business, so don’t neglect this aspect on your website.
By creating better brand awareness, your business stands a greater chance of success when trying to survive against the threat of the competition.
Have you branded your website yet? How was the process for you?
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