This brand identity design project involved a logo revision with website and graphics creation. While I retained the caricature graphic in the logo, the typeface was updated to include the “Internet Marketing Expert” subtitle. The handwriting script font was designed to reflect the writing nature of her business, as well as denoting a personal signature. The blue color was chosen in representing the calm and trust clients gain by doing business with Gloria Rand. Graphics throughout the website and social media cover photos were created in a consistent theme in line with her brand identity.