Go Get Young
Website / Brand / Graphics
Go Get Young is a startup that teaches people ways to become younger through anti-aging science and medicine, personal image techniques and mental and physical activities. A network of professionals create the Go Get Young team delivering valuable content to those who are looking to feel younger, led by Elizabeth Scarcella and her husband Dr. Tony Scarcella.
The logo caters to the sophisticated over 40 target market with a serif font. The italicized portion conveys motion in “go get” and the uppercase “young” draws focus. Elizabeth’s royal purple and black color scheme was incorporated into her brand design. I then customized the website using her brand style with sidebar elements, page layouts, and popups. Her team members’ pages became subdomains on her website, and I customized their sites to enable blog posts were broadcast in both their and her domains. Business cards and additional graphics for social media were also designed.