I developed a brand identity and website. The logo typeface is clean and simple to integrate with finding a clear “True Success Path.” The compass graphic symbolizes direction in life. In creating a brand guide, a shade of red was the primary accent color as it is energizing and calls for action, which aligns with the client’s business purpose. This was all integrated into the website, which has clearly defined sections and enables people to sign up to the program. Further graphics were created including Facebook cover photos and sidebar advertisements.