Your True Success Path
Website / Brand / Graphics
Your True Success Path is a 30 day visibility challenge that helps people define what True Success means for them, personally and professionally through filming daily video reflections on a walk and sharing with other group members. The questions guide them to develop a clear vision of success. Members gain confidence in themselves and their video blogging skills, in addition to the gains of health that daily walking provides.
I developed a brand identity and website. The logo typeface is clean and simple to integrate with finding a clear “True Success Path.” The compass graphic symbolizes direction in life. In creating a brand guide, a shade of red was the primary accent color as it is energizing and calls for action, which aligns with the client’s business purpose. This was all integrated into the website, which has clearly defined sections and enables people to sign up to the program. Further graphics were created including Facebook cover photos and sidebar advertisements.