How do you stand out from ALL the other COACHES??
It seems like in the last few years, the online coaching industry has boomed. 🚀
Everyday, you have a new coach in your space start their business or finally go at it full-time.
➡️ So…how are you differentiating yourself? Your business?
➡️ How are you cutting through the noise online?
➡️ How are you then finding YOUR perfect client?
When my coaching clients come to me, they often have struggled with showing up differently than their competitors.
Because a lot of marketers have told them and us to define our USP or “Unique Selling Position.”
I.e “Tell me what makes you different from the MILLIONS of coaches out there…
Oh and in 1 sentence for the tagline 😅”
How you stand out online – in your branding, photos, website, social media, etc. – is based on far more than a one-liner.
That’s why when my clients and I work together, we use a comprehensive framework that uncovers ALL your “uniqueness.”
✨ ALL your experience, skills, talent, knowledge, character, beliefs, mission. ✨
Once you have all this, it’s just a matter of strategically combining and highlighting the right parts to go everywhere online.
When you do that…
✅ People see who you are and connect on a deeper level
✅ Your competition is irrelevant and clients seek YOU out
✅ Media and publicity is easier as you already have your special “hook”
Conclusion
❓ So how are you standing out as a coach and leader in your space?
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